About Me
Who is Alex?
I'm Alex Bucher, a multidisciplinary designer, creator, and crafter with a passion for inclusive design. I've been designing and creating everything a brand could need since 2017. Over my career I have found that my design process always centers around one word: Why. It is one of the first things I ask my clients and is foundational to any project. Why can look like goals, a mission statement, OKRs, or what I like to call your pillars. These are things that we can always come back and align to thought out a project.
My Design Pillars:
Empathy = Connection
Empathy isn't a weakness. It can create stronger, more meaningful connections with target audiences.
Inclusivity = Visibility
When audiences feel genuinely seen and understood, even the smallest piece of marketing can leave a lasting impact.
Authenticity = Trust
To build trust and loyalty with an audience you must have trust in yourself and your message.
When Not At My Desk
When I'm not at my desk I crave cozy comfort. A perfect day for me would be cold with a big warm breakfast, maybe a morning walk, and spending the rest of my day doing the things I love with the person I love! These include but are not limited to:
- Hiking
- Sewing
- Looking for wild mushrooms
- Reading
- Solving puzzles
- Cuddling with my cats
Likes:
- Rain
- Purple
- Fun Rocks
- Baking
- Crafting
- Warm Tea
Dislikes:
- Loud Noises
- Spiders
- Hot Weather
- Thunderstorms
- Gen-AI
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