Moneythink

Graphic/Web Designer | Remote Full-time

I would brainstorm, plan, design, and produce creative campaigns/promotional work for both the Moneythink and DecidED brands. This included website design, PDF handouts, printed materials, slide presentations, infographics, and social media ads.

Two Different Brands
Same Mission

This redesign focused on two brands, Moneythink as the parent nonprofit organization and DecidED as its free tool for students and advisors. This meant not only touching up the logos and redesigning assets but also, choosing new photography, designing icons, creating both a print and website brand guide for each, and organizing it all into an asset library for even non-designers to navigate and use.

Moneythink

I cleaned up the Moneythink brand by reducing the colors and creating more unity with the assets. This included a whole new custom icon set, image library, and graphic patterns.

DecidED

I challenged the idea that in order to appeal to young people you need crowded emoji-filled graphics, and instead focused on the fact that our students were looking for trustworthy information during a stressful time. I reduced the colors from 12 to 3 and created all new icons, graphics, and patterns.

Social Media

My goal with social media is to use visual consistency to build trust and brand recognition with a target audience. I accomplished this through things like typography, colors, patterns, and spacing.

Plan, Write, Share

I organized, wrote, designed, planned, and scheduled social media posts using Google Docs, Canva, and Hootsuite. In Canva, I not only designed every social media post, story, and advertisement, but I also created and organized the asset library for each brand so that others could use my templates and make social media posts if needed.

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Public School Week Moneythink Social Graphic

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Financial Aid Letter Infographic Moneythink Social Graphic

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Circle Graph Did You Know Moneythink Social Graphic

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First Semester Tips DecidED Social Graphic

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College Scholarship DecidED Social Graphic

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A/B Testing Short-form Content

The Marketing Director and I worked on creating and testing various social media ads. These would be still or video formats for regular posts, stories, or TikTok-specific ads.

Web Design and Development

I worked on both websites and online apps during my time at Moneythink. There were multiple sites, including a brand site where I recreated the brand guide but as an interactive website for internal and external users.

DecidED Website

I got to completely redesigned DecidED's website from the ground up. I was given a sitemap and most of the written content to start. I then created each page in Figma, got approval for the designs, and worked with a developer to help make them come to life in WordPress.

DecidED Student Guides

I not only designed each individual guide in Figma and then built them myself in WordPress, I also curated every image, collected each screenshot with added graphics, and organized them into an asset library.

Marketing Collateral

I was in charge of designing all collateral across the whole organization and product. I would help brainstorm with different departments, then design and produce high-quality creative campaigns and promotional work.

Data Visualization

I was asked to completely revamp our data dashboard. This dashboard would be used in webinars with clients and presentations for our funders. I chose to focus on typography, visual hierarchy, and color for each individual audience.

More Projects

That was just the tip of the iceberg. I also…

Produced high-fidelity mockups in both still and video formats
Participated in an optional auditing DEI work-group
Planed, organized, and managed large time-sensitive projects through Asana and Slack