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Pachipamwe Logo

Pachipamwe

Graphic/Web Designer | Remote Pro Bono

I deigned and illustrated the brand guidelines, built the Squarespace website, and continue to create social media posts and marketing collateral for Pachipamwe.

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Building The Brand

I worked directly with the founder to brainstorm and iterate the brand. We decided to create a bright visual style with lots of energy, opting to focus on positivity and potential.

Pachipamwe Brand Guide

Launch Video

We made a video for the launch of Pachipamwe that both explained the reason for its creation and mission moving forward. I created the whole video from story boarding to post production.

Social Media

I brought over that bright visual style to the social graphics with organic shapes and clipping masks, hand drawn assets, and bold typography. We make a conscious effort to show bright happy African children instead of the stereotyped poor sad African child.

Pachipamwe School Break Social Graphic
Pachipamwe Students Social Graphic
Pachipamwe Rest Social Graphic
Pachipamwe Day of Social Justice Social Graphic
Pachipamwe Women's Day Social Graphic
Pachipamwe Core Pillars Social Graphic
Pachipamwe Dreamer Social Graphic
Pachipamwe Africa Day Social Graphic

Website

I wanted the website to be exciting and informational without being too overwhelming. So I used the organic shapes and bright colors to help guide and highlight important information.