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Rachael Slinky Logo

Rachael Sophia Tobener

Graphic/Web Designer | Remote Freelance

I helped rebrand and design a portfolio website for Rachael Sophia Tobener. This included making a creative brief, logo, brand guide, and website assets.

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Creative Brief

After getting to know Rachael a little more through some brainstorm meetings, I put together a creative brief with a couple of options that we had previously discussed.

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Creative Brief Moodboard 1
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Creative Brief Moodboard 2
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Creative Brief Moodboard 3
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Creative Brief Type Sample 1
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Creative Brief Type Sample 2
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Creative Brief Key Words
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Creative Brief Characteristics

The Process

Over a few iterations we found that the slinky communicated the perfect mix of fun and professional.

V1 of The Brand

Iteration 1

V2 of The Brand

Iteration 2

Final Brand

Final

Final Website

My goal for the website was to hit that sweet spot of fun yet professional. I did this by not overwhelming the page with visuals or too much information and focusing on simplicity and directness.

Rachael's Old Website Design
My New Website Design for Rachael